AdScanner Information

AdScanner offers a TV DMP solution for data-driven TV advertising and control. We help optimize our clients’ TV strategies, stay on top of their competitors’ activities and deliver a higher degree of transparency and speed overall in the TV ad ecosystem. We have developed a proprietary video recognition for the automated detection and analysis of TV ads and content. We integrate all identified ads and metadata in our user-friendly Cockpit dashboard, coupled with next-generation audience measurement data from our partnerships with international Telcos / IPTV providers. This enables us to give unique quantitative and qualitative insights into the performances of TV campaigns and TV content — on a second-by-second basis.