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Voted as 'India's Most Trusted Apparel Retail Brand,' (Brand Equity Survey 2014/2015), Pantaloons, a division of ABFRL has always been one of the most loved large format fashion retailers in India. Post-acquisition by Aditya Birla Nuvo Limited in 2013, Pantaloons is today the fastest growing large format retailer in the country. The rate of new store openings has increased from one every two months to one every two weeks. The company offers a wide range of brand offerings across apparel and non-apparel categories and across varied price points. It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Womenswear is the lead category contributing to half of total apparel sales. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewellery and watches. Post-acquisition by the Aditya Birla Group, significant investments were made focused on store upgradation, expansion, deeper pan-India penetration, portfolio enrichment, brand building and organisation processes to lay the foundation for its future growth. The brand is now present in 78 Indian cities / towns. Pantaloons began in 1997 as a Future Group company in the quest to equip the emerging Indian middle-class with an indigenous fashion retail format. Consistent with the times, the model was of a discount fashion retailer.

View Top Employees from Aditya Birla Fashion and Retail Ltd - Pantaloons
Website http://www.abfrl.com
Employees 1,838 (1,838 on RocketReach)
Founded 2007
Address 701-704, 7th Floor, Skyline Icon Business Park, Marol Village, Andheri East, Mumbai,, Mumbai, Maharashtra 400059, IN
Technologies
Industry Retail, General Merchandise Stores, Retailing, Clothing, Media, Manufacturing, Entertainment, Finance
Web Rank 709535
Web Visits 52040
Keywords Discount Fashion

Aditya Birla Fashion and Retail Ltd - Pantaloons Questions

1,838 people are employed at Aditya Birla Fashion and Retail Ltd - Pantaloons.

Aditya Birla Fashion and Retail Ltd - Pantaloons is based in Mumbai, Maharashtra.

Top Aditya Birla Fashion and Retail Ltd - Pantaloons Employees

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