Adgentek Information

Adgentek is building the advertising stack for the agentic era, enabling advertisers to pursue declared business outcomes across emerging AI surfaces and traditional media. Advertising infrastructure was designed for webpages, display impressions, and inferred signals, then stretched across every new channel. The result is an ecosystem that is intermediary-heavy and optimized around proxies. Bolting an AI interface onto a legacy workflow speeds up the work without changing the system. We think agentic advertising is a new architecture, not a faster front end. Advertisers declare the outcome they want, agents determine the best available path to achieve it, and people set the objectives, guardrails, and approvals. Humans orchestrate. Agents execute. Adgentek is two-sided infrastructure: On the demand side, Adgentek ORCA helps brands and agencies express business goals as instructions a coordinated swarm of buying agents can execute across AI surfaces and traditional channels, with advertiser controls intact. On the supply side, the Agentic Ad Server, AdsMCP, Spark, and the Publisher Widget give publishers and AI surfaces the tools to monetize and transact on their own terms. The platform is protocol-flexible by design. Agents use the transaction path that best serves the buyer, seller, and outcome, so no single legacy protocol becomes the center of the system. Built by operators who have run both sides of programmatic advertising. Adgentek is a Founding Member of the Ad Context Protocol (AdCP) via AgenticAdvertising.org, a member of the IAB and IAB Tech Lab, and an NVIDIA Inception Program member.