AddSuite Information

AddSuite is a digital advertising services company that helps publishers to maximise earnings from advertising sales, and advertisers to achieve higher returns on their digital media spend. We assist marketers and their agencies to automate the media buying process and to optimize digital consumer interactions in real-time. Our programmatic trading division understands how to derive maximum benefit from real-time-bidding and programmatic buying techniques. We build private advertising networks for publishers. This means that privately negotiated rates can be made available online, allowing for ‘premium inventory’ to be sold at the premium it deserves. Our team of skilled digital advertising experts has the know-how to turn data into actionable insights for publishers, advertisers and agencies around the world. Using the carefully selected SUITE of products at our disposal, we ADD value for both Publishers and Advertisers, by offering ad-serving solutions, real-time-bidding, programmatic buying and selling, managed campaigns, premium sales, and more… AddSuite is one of only two global certified Google “Double-Click for Publishers” implementation partners in South Africa. As part of the Ole! Media Group (www.olemediagroup.com), AddSuite currently runs its ad operations team from Cape Town, has a premium programmatic division in Johannesburg, and global sales office in London. Ole! Media Group (OMG) is the umbrella company for a group of innovative digital media businesses working with an impressive array of blue chip clients. Founded in May 2009 with the launch of MobiMedia, the Group now employs around 100 digital media, technology, marketing and advertising specialists from offices in Cape Town, Johannesburg, Leeds and London. Other group companies include: MobiMedia - a mobile media company TEAMtalk media - a digital news agency HoneyKome - a digital advertising agency VideoSwarm - a digital video production house