Adding Insight Information

Adding Insight is an independent analytics consultancy based in Stockholm. We're three senior analysts who embed in your team to handle measurement, product analytics, attribution, CRO and GDPR-compliant data collection. Nothing else. Our independence comes from what we don't do. No Google Ads, no paid social, no campaign execution. We measure and interpret outcomes without conflicts of interest. Your agencies run the channels, we make sense of the results. Our six service areas cover the full measurement chain: from dataLayer specs and server-side implementation, through campaign tracking and attribution modeling, to product analytics, A/B testing with Bayesian statistics, GDPR and Article 88a readiness, and ongoing measurement operations. Plus our packaged Measurement Diagnosis: a fixed-price audit of your tracking, attribution and GDPR posture in two to three weeks. Founded in 2015. Clients include IKEA, SBAB, Sandvik, Axfood, Willys, Circulate, LRF Media, Epidemic Sound, and many more.