ADBA Marketing Consulting Innovation Information

We help companies and brands to create, grow and secure their revenue streams by breaking old thinking patterns in strategy, marketing and innovation.MARKETING //Marketing Analytics:Target Market SegmentationData Analytics and IntelligenceDatabase ManagementAnalytical CRMMarketing Strategy:Customer AwarenessCustomer AcquisitionCustomer RetentionCustomer EngagementCustomer Win-BackMarketing Management:Creative IdeationConcept DevelopmentQualified ProspectingDialogue MarketingExperiential MarketingDigital & Mobile MarketingSponsorship ActivationMarketing Operations:Integrated Direct Mailing (print & e-mail)Call-Center (profiling & prospecting)Web DevelopmentSocial Media Application DevelopmentMobile Application DevelopmentCONSULTING //Commercial & Operational Performance Improvement:Stop LossTurnaroundProfitability IncreaseMarket Sizing & Most Valuable Customers (MVCs) DefinitionStrategy & Business Development:Business Model Analysis and DevelopmentValue Proposition and Brand positioningNew Product or Service InnovationsSales Development and ManagementGo-to-Market Strategy DevelopmentDigital Commerce:E-Commerce Entry StrategiesE-Commerce internationalization and growth strategiesMultichannel-Retailing StrategiesRoadmaps for ImplementationINNOVATION //Rather than trying to innovate to keep up with other companies, we focus our innovation efforts to meet the rise in customer expectations, needs and desires. Business StrategyCustomer ExperienceTechnology & Creativity