adaptive & co Information

Adaptive & Co is a data intelligence consultancy. We exist to help organizations harness their data to leverage game-changing insights and drive business growth. We’re a senior team of data, technology, and marketing experts. For over ten years we’ve helped enterprise clients make their data dependable, turn it into trusted decisions, and put those decisions into action. Our work spans three connected disciplines: → Data Foundations. Build the data foundation your decisions depend on. - Measurement & Privacy: Google, Adobe, Mixpanel, and Matomo Analytics, GTM and Privacy Tech. - Data Strategy & Technology: data strategy, data technology, and martech. → Digital Intelligence. Turn clean data into trusted decisions. - Data & Visualization: Business Intelligence and Looker Studio, Power BI and Tableau Dashboards. - Analytics & Insights: applied AI, attribution and MMM, predictive modeling and forecasting. → Marketing Activation. Turn insight into marketing action that performs. - Media & Activation: paid media, media signal and data strength, attribution. - Optimization & Reporting: SEO and GEO, conversion optimization. We’re a Google Partner in the top 3%, Google Marketing Platform certified, and a Meta Business Partner, with 30+ certified consultants delivering across six regions for Fortune 500, FTSE 100 and STOXX Europe 600 brands. We believe data is the operating system of the modern business, and the organizations that grasp that first will grow fastest.