AdamsMorioka, Inc. Information

Sean Adams and Noreen Morioka founded AdamsMorioka on these principles: clarity of message, purity of form, and emotional resonance emotionally and intellectually. In other words, as summarized by Steven Heller, Design C.P.R. In a culture bombarded with messages and images, Clarity, Purity, and Resonance remain vital parts of any idea. The audience has grown up with the awareness that they are advertising targets. They find holes in anything that is inauthentic. AdamsMorioka insists on maintaining honest and simple communication that entertains while telling a sometimes complex story. Design legend Ed Fella, says, “AdamsMorioka makes more from less.” When AdamsMorioka began as a two-person design firm in the early 1990s, the philosophy of clarity, purity, and resonance was seen as a welcome alternative to the visual chaos of the time. They had a meteoric rise in the industry, and were soon working on some of the world’s largest brands. The idea of only “designing” a logo quickly morphed into looking at all aspects of a brand holistically. Today, AdamsMorioka builds multi-faceted brands that extend from the initial identity creation and logo across all media to reach the most sophisticated of audiences.