ActivTrak provides the work intelligence organizations need to understand and improve work in the AI era. Our award-winning technology combines privacy-first behavioral data across people, process and technology to provide a continuous view of how work gets done. This helps leaders measure AI impact, optimize productivity and capacity, identify workflow and automation opportunities and improve operational performance. The platform also powers research through the ActivTrak Productivity Lab. Drawing on one of the world's largest behavioral datasets on work activity, the Lab studies thousands of organizations to reveal how productivity, AI adoption and collaboration change over time. ActivTrak is trusted by more than 9,500 organizations worldwide and recognized by Deloitte’s Technology Fast 500, Inc. 5000, TrustRadius and G2. The company is backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners.
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The ActivTrak annual revenue was $19.3 million in 2026.
Heidi Farris is the CEO of ActivTrak.
165 people are employed at ActivTrak.
ActivTrak is based in Austin, Texas.
The NAICS codes for ActivTrak are [5112, 511, 51, 513].
The SIC codes for ActivTrak are [73, 737].