ActionHQ Information

Action HQ was born in 1996 during the direct mailing revolution. Our team developed in-depth systems in data processing, digital printing and the production of traditional mail. Action HQ were quick to build a strong reputation and foundation in excellent customer service and was recognised at the ‘Westpac Business Excellence Awards’ as ‘Best Emerging Business’. With continued investment in data and mail processing technology the company is in a strong position to add value to any of your data driven communication programs. We now create direct marketing campaigns that integrate your physical direct mail with digital media. We create customised online experiences through Personalised URLs (PURLS) and we develop and deliver targeted e-mail and mobile campaigns to engage your customers to respond and share. Our Favourite quote: “Your only sustainable competitive advantage is a superior understanding of your customer.” That being said we are passionate about quality data; we are passionate about measurability and the importance of proving you a measurable return on investment. We know talk is cheap and that is why we have developed custom branded web-based analytics dashboards so that we can deliver you measurability across the entirety of your campaigns and customer communications. We measure every interaction of mail, email, web and social interaction and we help you interpret these interactions against segmentation and demographics within your current data profile. Our Mission Why - Help marketers to maximise database driven return on investment How - Analysing dashboard analytics across communication channels What - Direct marketing and essential business communication tools and services • Consultancy; Strategic planning, campaign management • Campaign Production; Multi channel delivery and fulfilment • Channel Integration; Mail, email, online, social • Analysis; Dashboard analytics