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ActionFigureInsider.com is the brainchild of two longtime leaders of the online toy community (Daniel Pickett and Jason Geyer) and has always been to provide a clean, clear toy news site that focuses on creator input and ongoing exclusive content instead of just press releases and the occasional photo feature. With ties to virtually every toy company in the action figure industry including Mattel, Hasbro, NECA, Mezco, McFarlane, BifBangPow! and DC Collectibles, as well as contacts in the video gaming industry and major Hollywood studios, AFi stays connected in order to bring readers the latest and most accurate news. In its 13-year history AFi was a regularly featured toy news site on “Attack of the Show” on the G4 network and has also been featured on MSNBC.com, USA Today’s “Pop Candy” blog,Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, NPR, Geekologie, G4, CNet and ToyFare magazine, among many others.

ActionFigureInsider.com Questions

The ActionFigureInsider.com annual revenue was $8.4 million in 2026.

ActionFigureInsider.com is based in Manhattan Beach, California.

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