Action Plan Marketing Information

We help Independent Professionals who want to attract more clients. Most Action Plan Marketing clients and customers are Independent Professional businesses or what we call "Info-Gurus. These are business such as consultants, coaches, trainers, speakers, writers and therapists who are focused on helping individuals and organizations develop, grow, change, evolve, improve or transform. Typically our clients and customers possess expertise in a wide variety of business-related services all focused on making and impact or a contribution. The expertise they do NOT possess is how to attract clients more consistently. Do any of the following scenarios fit your situation? You are new in business and don't have much marketing experience. Perhaps you're a newly minted coach or consultant. You have the training and life and/or business experience to make a difference with your clients but you really have no idea where to start with marketing your services. You have tried a lot of things to market yourself without much success. You've tried networking, speaking, writing and perhaps even have a web site but nothing is working very well. Clients are not yet flocking to your door and you wonder if you just need to be patient or are you doing everything wrong? You have been in business awhile but your sources of new clients are drying up. It's not unusual for markets to change, for contacts to move on and for old marketing approaches to stop working. Can you reestablish yourself without taking forever and without spending a fortune? You are a larger professional services firm(consulting, training etc.) and your partners or those responsible for bringing in new business need to become better marketers. You may have spent money on sales training but have not gotten good results. You need more qualified prospects. You have a built-in aversion to marketing and selling yourself. This is very common. We wanted to own our own business, practice our expertise and service our clients, not spend all our time chasing clients. You may think you're not the marketing type and couldn't turn a prospect into a client unless they shoved a check into your hand! You have a successful business and you want to do better. You realize that although you have been fairly successful in attracting clients, you could be a whole lot better at it. You want to learn new approaches and strategies to marketing and selling your services that work more consistently. If one or more of these scenarios is true for you, please read on. You're in the right place. There is help for you here. Our clients fall into one of the following categories:Consultants, Coaches and Therapists:Anyone who sells their expertise or who helps clients achieve results.