Accountable Now Competitors

At Better Business Bureau Serving the Pacific Southwest, Central & Inland California, our mission is to build a more ethical, trustworthy, and connected business community—together. With eight campuses across Arizona and California, with campuses in Bakersfield, Fresno, Lake Havasu City, Newport Beach, Phoenix, Prescott, San Diego, & Yuma, we support businesses at every stage with tools, programs, and resources that help entrepreneurs grow with integrity and confidence. Today, we proudly serve over 23,000 BBB Accredited Businesses across the region. BBB Accreditation isn’t just a badge—it’s a public commitment to doing business honestly, transparently, and ethically. Our 8 Standards for Trust provide a framework that helps businesses stand out and gives consumers the confidence to engage. But BBB is more than a seal. Our Ignite Innovation and Events Hubs in Phoenix, San Diego, and Fresno offer dynamic spaces—like a professional podcast and production studio—where entrepreneurs can connect, collaborate, and amplify their impact. From leadership retreats to creative content, we help bring big ideas to life. We also invest in mission-driven businesses through programs like the BBB Breakthrough Accelerator and BBB4Good Trustmark, and support the next generation through our nonprofit f.e.e.l. Foundation, which delivers ethical leadership education to students and underserved communities. Integrity is at the heart of all we do—from celebrating student athletes through scholarships to honoring exceptional companies with our Torch Awards for Ethics. Whether you're launching, growing, or looking for businesses you can trust—BBB is here to support your journey. Because we’re not just in the business of trust—we’re building it, one ethical connection at a time.

Global Reporting Initiative (GRI) is the independent nonprofit organization that is the architect of the common global language to assess and report on environmental, social and economic impacts. GRI provides standards, tools and training that empower organizations of all sizes to create sustainable, long-term value and unlock positive change in the world. For over 25 years, GRI has led a global multi-stakeholder process to develop and refine rigorous yet practical approaches to sustainability reporting, which meet the needs of all stakeholders. The GRI Standards, the world’s most widely-used sustainability reporting framework, provide the building blocks for transparent reporting on impacts.

B Lab U.S. & Canada is a part of a global network that serves a movement of people using business as a force for good. A historic global culture shift is underway to harness the power of business to help address society’s greatest challenges. B Lab’s goal is to accelerate this culture shift and make it meaningful and lasting. Our vision is of an inclusive, equitable and regenerative economic system for all people and the planet.