Our Core Purpose
At DuluxGroup we help our consumers to imagine and create better places and spaces in which to live and work. We do this by applying knowledge, quality, innovation and inspiration.
About Us
DuluxGroup is a marketer and manufacturer of products that protect, maintain and enhance the spaces and places in which we live and work.
From household rooms transformed by the latest designer colours, to the ripe tomatoes in the garden, to the latest in garage door design and technology, to the industrial coatings that protect landmark infrastructure such as bridges and the construction chemicals that reinforce them; DuluxGroup products are at work. Our brands have been woven into the fabric of the communities where we operate, helping consumers to live better and more comfortable lives.
DuluxGroup employs approximately 4,000 people in Australia, New Zealand, Papua New Guinea, South-East Asia and China.
Premium Brands and Marketing
DuluxGroup is home to some of Australia and New Zealand’s most recognised and trusted brands, including Dulux, Selleys, Yates, B&D, and Cabot’s, to name a few.
Throughout DuluxGroup’s long and successful history we have continuously invested in consumer research, marketing skills and a strong media presence to build market-leading brands with high consumer awareness and demand.
At BASF, we create chemistry for a sustainable future. Our ambition: We want to be the preferred chemical company to enable our customers’ green transformation. We combine economic success with environmental protection and social responsibility. Around 108,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises, as core businesses, the segments Chemicals, Materials, Industrial Solutions, and Nutrition & Care; our standalone businesses are bundled in the segments Surface Technologies and Agricultural Solutions. BASF generated sales of around €60 billion in 2025. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States.
Credits: https://www.basf.com/global/en/legal/credits
Data protection information: https://www.basf.com/global/en/legal/data-protection-at-basf.html
Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.
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