Academic and Athletic Development (AAD) is the parent society of Edmonton's most innovative sports alternative programs. At Donnan: Hockey, Lacrosse, Sport Fit and BJJ and at Vimy: Hockey, Lacrosse, Sport Fit, Outdoor Pursuits, Baseball and Softball. These programs operate within the Edmonton Public School Board to deliver required core curriculum along with sport specific training. Students spend either an afternoon or a part of their morning on the ice, on the field, or at other facilities conducive to long term athletic development. Check each campus' logo below to learn more about the opportunities available in our programs.
| Website | http://www.aadie.ca |
| Revenue | $5 million |
| Employees | 7 (3 on RocketReach) |
| Industry | Sports and Recreation Instruction, Fitness & Dance Facilities, Recreation, Hospitality |
| Keywords | Youth Sports Programs, Alternative Sports, Sports Development, Athletic Training, Sports Fitness, Skill Development, Physical Fitness, Sports Education, Academic Support, Student Athletes, Academic Enrichment, Hockey Programs, Outdoor Pursuits, Character Development, Youth Fitness, Lacrosse Programs, Baseball Programs, Softball Programs, Extracurricular Activities |
| Competitors | Surefire Fitness (view competitors) |
| SIC | SIC Code 799 Companies, SIC Code 79 Companies |
| NAICS | NAICS Code 713 Companies, NAICS Code 7139 Companies, NAICS Code 71 Companies |
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The Academic and Athletic Development annual revenue was $5 million in 2026.
Jeff Jones is the Executive Director of Academic and Athletic Development.
3 people are employed at Academic and Athletic Development.
The NAICS codes for Academic and Athletic Development are [713, 7139, 71].
The SIC codes for Academic and Athletic Development are [799, 79].