about:blank Information

Operating at the intersection of music and design, about:blank elevates everyday clothing through considered designs, minimal pieces and signature fits. Founded on the principles of disruption and embracing the unexplored, about:blank initially gained traction among leading artists and DJs worldwide through our logo tees, igniting a grassroots movement. Propelled by this momentum, Jack Henderson and Perry Davies spearheaded a broader community-driven approach, propelling the brand to rapid success. We are proudly independent and have grown organically with zero ad spend, allowing us to break the traditional entry barriers to a crowded market through innovative marketing principles and a community focus. Now a team of many working out of an industrial estate in East London, about:blank, is redefining a community-first approach through disruptive marketing practices, activations and product innovation.