Digital Marketing Specialist @ (August 2025 - October 2025)
Performance Marketing Strategist @ (April 2025 - July 2025)
Digital Marketing Specialist @ (November 2020 - August 2023)
Digital Marketing Coordinator @ (November 2019 - October 2020)
Virtual Reality Developer @ (August 2019 - October 2019)
Virtual Reality Developer @ Myndscape (August 2018 - July 2019)
Abinanth Ashok Education
Vancouver Island University
Master of Business Administration - MBA (Marketing)
2023-2025
Savannah College of Art and Design
Dual B.F.A in Visual Effects and Interactive Design and Game Development
2013-2018
Abinanth Ashok Skills
A/B Testing
Audience Research
Audience Segmentation
Behavioral Segmentation
C#
CPM Optimization
CRM Segmentation
CTR Optimization
Campaign Coordination
Campaign Optimization
Competitor Insights
Content Gap Analysis
Content Strategy
Conversion Optimization
Creative Testing
Customer Journey Mapping
Deliverability & List Hygiene
Email Marketing
Engagement Analysis
Funnel Optimization
GA4
GA4 (Google Analytics 4)
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Growth Marketing
HubSpot Marketing Hub
KPI Reporting
Keyword Strategy
Lead Nurturing
Lifecycle Marketing
Lookalike Audiences
Marketing Analytics
Marketing Automation
Meta Ads Manager
Negative Keywords
PAS Copywriting
Paid Media
Paid Search (SEM)
Paid Social Advertising
Performance Marketing
Performance Max (PMAX)
Reporting & Insights
Retargeting
SEO Content Strategy
SEO Keyword Research
Segmentation
Smart Bidding
TikTok Ads Manager
Traffic Quality Analysis
Unity
VR Development
Workflow Automation
YouTube Ads
Abinanth Ashok Summary
Abinanth Ashok, based in Nanaimo, BC, CA, is currently a Media Buyer at Mediablaster. Abinanth Ashok brings experience from previous roles at Playology International, Growth Mechanics Studio and DB Productions. Abinanth Ashok holds a 2023 - 2025 Master of Business Administration - MBA in Marketing @ Vancouver Island University. With a robust skill set that includes A/B Testing, Audience Research, Audience Segmentation, Behavioral Segmentation, C# and more.
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