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Abby Lefebvre Location
Boston, MA, US
Abby Lefebvre Work
Director, Brand, Platform, and Promo @ (July 2025 - Present)
Director, Lifecycle Marketing @ (October 2022 - July 2025)
Director, Demand Generation @ (October 2021 - October 2022)
Senior Director of Accounts and Strategy @ (March 2021 - October 2021)
Director of Accounts and Strategy @ (January 2020 - March 2021)
Director of Marketing and Business Development @ (July 2019 - December 2019)
Director of Marketing @ (January 2019 - July 2019)
Senior Marketing Strategist @ (March 2017 - December 2018)
Senior Account Executive @ (August 2016 - February 2017)
Account Executive @ (March 2016 - July 2016)
Assistant Account Executive @ (June 2015 - February 2016)
Assistant Account Executive @ (June 2014 - May 2015)
Admissions Assistant Supervisor @ (October 2011 - May 2014)
Server and Hostess @ Papa Razzi, Georgetown (January 2011 - August 2011)
Marketing Intern @ (June 2009 - August 2009)
Assistant Patient Coordinator @ Dr. Gerald Smith, DMD (February 2005 - December 2007)
Abby Lefebvre Education
The George Washington University
Bachelor's degree (Communication with a minor Philosophy)
Improvolution
Improv
2016
Improv Asylum
Improv
2019
Abby Lefebvre Skills
Data-driven Decision Making
Brand Partnerships
Performance Metrics
Marketing Management
Internal & External Clients
Budgeting
Customer Engagement
Retail Marketing
Strategic Leadership
Data-driven Marketing
Marketing Technology
Omni-Channel Marketing
Creative Direction
Paid Social Media Advertising
Paid Media Strategy
Marketing Budget Management
Go-to-Market Strategy
Marketing
Strategic Communications
Marketing Strategy
Customer Relationship Management (CRM)
Account Management
Advertising
Social Media
Project Management
Creative Writing
Blogging
Public Relations
Media Relations
Event Planning
Research
Social Media Marketing
Press Releases
Strategy
Writing
Online Advertising
Segmentation
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Facebook
Microsoft Office
PowerPoint
Marketo
Microsoft Excel
Microsoft Word
Google Analytics
Basic HTML
Basic CSS
HootSuite
Client Relations
Public Speaking
Customer Service
Fundraising
Team Leadership
Leadership
Management
Highly motivated self-starter
Basecamp
Competitrack
Moveable Ink
CheetahMail
Customer Lifecycle Management
Personas
Customer Segmentation Strategy
Audience Segmentation
Customer Journey Mapping
Google Ads
Abby Lefebvre Summary
Abby Lefebvre, based in Boston, MA, US, is currently a Director, Brand, Platform, and Promo at Fullscript. Abby Lefebvre brings experience from previous roles at Fullscript and Digital Current. Abby Lefebvre holds a Bachelor's degree in Communication with a minor Philosophy @ The George Washington University. With a robust skill set that includes Data-driven Decision Making, Brand Partnerships, Performance Metrics, Marketing Management, Internal & External Clients and more. Abby Lefebvre has 2 emails and 2 mobile phone numbers on RocketReach.
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