Abbey-Melnik Information

ABBEY-MELNIK is a global market research company, with the flexibility and inspiration of an international boutique. We are a full-service research agency based in Argentina, Spain and the US that provides our clients devoted attention throughout the entire research project process. We cover all Spanish speaking countries, Portuguese and Hispanics in the US. ABBEY-MELNIK offers the full-suite of qualitative and quantitative services. In addition to conventional quali-quanti research approaches (focus groups, IDIs, CLTs, HUTs), we have deep expertise in the new digital resources as well as ethnographic research, shop-alongs, online interactions, semiotics, linguistics, cultural analysis, social /public affairs research, and employee research. We're also experts in conducting Hispanic research in the United States. We see our mission as creating opportunities for our clients and we do this by uncovering realities related to brands, products and services and the ways in which these are perceived and utilized in day to day life. We achieve this through our cultural diversity, intellectual depth and our passion and drive for understanding people. We are curious by nature; avid learners and we love connecting with people. We also LOVE what we do- and we've been doing it for 27 years. Our mission is to go above & beyond by illuminating, enlightening and revealing a new color, a ray through diffused light. Because from that ray, emerges a new idea.