Abacus Information

Abacus is a Software as a Service (SaaS) provider with unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. We help brands and communities improve revenue and engagement with personalised digital experiences and offers. We are well established in the B2B publishing sector with over 20 years of experience enabling digital transformation. Our specialist platforms and services manage digital content, websites, paywalls and subscription bureaux for major publishers and also provide sophisticated Single Customer View and membership engagement functionality for major professional institutions and brands. Our platforms provide our clients with actionable insight through a multi-channel Single Customer View, GDPR-compliant personalisation with consent, and a flexible interoperable digital UX. We have helped some of the largest content owners in the UK realise their digital vision, including Thomson Reuters, Centaur, Bauer Media UK, EMAP, The Law Society, Royal Pharmaceutical Society, BFI, Conde Nast and Christie’s. Webvision Cloud is a GDPR-compliant Digital eXperience Platform (DXP), comprising a professional mobile-friendly website, an enterprise-class CMS and a market-leading audience engagement database – all in the cloud. The platform puts your organisation in control of the customer experience from content management and delivery to audience engagement and tailored communications. ADvance is our award winning SaaS customer data platform (CDP), comprising a GDPR-compliant multichannel single customer view, customer identity & access management (CIAM) and e-commerce system in one. The platform enables organisations to create, market, package and fulfil both online and print product orders, quickly and in a coordinated fashion. It provides a powerful suite of cloud-based tools that enable our clients to manage renewals, specify bundles, promotions and pricing for current digital products.