AB Marcom Information

• Collaborates with sales or marketing representatives to fully understand product and communication needs. • Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique. • Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia. • Presents design ideas and recommendations to marketing manager, committee, or sales team. • Creates and coordinates multimedia packages. • Composes draft speeches for senior management and assists with finalizing speeches. • Schedules and develops filming scripts and production. • Evaluates success of campaigns when completed. • Attends trade shows and community fairs and staffs the company booth. • Performs other duties