Aarti Chairs - India Competitors

Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline. Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems. Whether it's designing a sofa that can survive a nuclear apocalypse or creating a lamp that doubles as a margarita maker or creating India's biggest big-box logistic network covering over 500+ cities, we've always tried to push the boundaries of what's possible. We've long embraced and injected our eclectic tastes and quirky personality into everything we do. Fun fact: Our 200 'offline studios' don't actually sell anything, yet they contribute to 50% of the business. And when we're not MacGyver-ing the furniture world, we're looking to use technology to change the way our discerning customers shop for their homes, be it through reimagining the overall UX on how our discerning consumers buy for their homes or leveraging AR / VR to help them visualize products before buying or just using ML / Deep tech to build efficiencies in our internal processes.

In 1980, we started manufacturing plastic furniture which helped establish our foothold for our business venture in the industry. It then turned into the legacy of two first generation entrepreneurs, Mr. Vamanrai Parekh (Chairman & Co-founder of Nilkamal Ltd.) and Mr. Sharad Parekh (Managing Director & Co-founder of Nilkamal Ltd.). Our business has diversified into various product lines in which it is familiar with and has perfected it. Nilkamal Limited is listed on the National Stock Exchange and the Bombay Stock Exchange since 1991. Our turnover exceeds INR. 2093cr (The Plastics Division) as of FY 18/19. We have 9 manufacturing plants including Sri Lanka. Apart from its main furniture business, we have invested in Nilkamal Mattrezzz, Moulded furniture, Ready Furniture, @Home, Nilkamal Bubble Guard and Material Handling. Each business complements the other and our resourceful partners have helped boost us into a multinational company. Smart investments and expert management has kept us as the world’s largest producer of moulded plastic furniture and maintained its advantage over its competitors. Our company operates in various sophisticated markets in North America, Australia, Africa, South America and the GCC which all amount to over 30 countries. Apart from this, we have always excelled in its professionalism by having all its manufacturing units ISO certified at different levels such as BIFMA - Level 3 and Greenguard (UK). We have been around for more than three decades and strive to be successful in the many years to come.

In 1958, well before American companies were sourcing from India, John Bissell left his position as a buyer for Macy’s New York to work as a consultant for the Ford Foundation in order to develop India’s export potential in its emerging textile industry. What Bissell discovered was a village-based industry with a profusion of skills hidden from the world. Determined to showcase Indian handloom textiles while providing equitable employment to traditional artisans, Bissell established Fabindia in 1960 in order to fuse the best aspects of East/West collaboration. Fifteen years later the first Fabindia retail store was opened in Greater Kailash, New Delhi with a range of upholstery fabrics, durries and home linens. By the early eighties, we started producing garments made from hand woven and hand block printed fabrics. Over the years the focus of Fabindia's marketing shifted from exports to the local Indian retail market. What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. Extending this partnership to the farmers in rural areas, Fabindia launched its organic food products range in 2004. Fabindia Sana, the company’s authentic bodycare products range is also being launched at all Fabindia outlets. Fabindia sources its products from over 15000 craft persons and artisans across India. We support the craft traditions of India by providing a market and thereby encourage and sustain rural employment. Today we have retail outlets in all major cities of India - 217 last count - in addition to 11 international stores .