A. FERRARI SPA Competitors

Aston Martin. The pinnacle of automotive engineering underpinned by the strongest portfolio of cars in the brand’s history. Housed at Gaydon, Warwickshire, Aston Martin is a collective with a clear vision to become the most desired ultra-luxury brand. This belief is solidified by five values: Unity, Openness, Trust, Ownership and Courage with a commitment to make a great place to work and developing the finest talent. All this whilst connecting drivers across the world to the very soul of the car. A pulsating experience that races through every disc, every capillary of the bloodstream.

BUGATTI has been at the pinnacle of the automotive industry for over 110 years, creating the world’s most powerful and luxurious automobiles from its home in Molsheim, France. Every car crafted since the company was founded by Ettore Bugatti in 1909 is praised for its comfort, drivability, design, technology and reliability, desired by automotive connoisseurs from around the world. In the 1920s, the French brand became known for its racing victories with flagship models, such as the Type 13, Type 35 and their derivatives. Parallel to those successes, the brand’s portfolio broadened under the influence of Ettore Bugatti’s eldest son Jean - an exceptionally gifted designer - to elegant touring cars. His most distinguished coach-built bodyworks were the Type 41 Royale and the Type 57 SC Atlantic, some of the most valuable classic cars in the world. In the post Ettore and Jean Bugatti era, the 1980s especially stood out with the EB110. Premiering in 1991, it employed several innovations that set benchmarks for sports car performance, including a quad-turbocharged engine, carbon fiber monocoque and advanced four-wheel-drive system. With the introduction of the VEYRON 16.4 in 2005, BUGATTI created an entirely new segment: the hyper sports car, becoming the first production model to break through 1,000 PS and 400 km/h. In 2016, the CHIRON once again redefined speed and usability. Built around an evolution of the VEYRON's 8.0-liter quad-turbo W16 the Super Sport version of the CHIRON with 1,600 PS became the first vehicle from a production manufacturer to break the 300mph barrier. Today, BUGATTI is part of the BUGATTI Rimac Group and well underway with the development of the next-generation of BUGATTI hyper sports cars, true to Ettore Bugatti’s motto "If comparable, it is no longer BUGATTI," while simultaneously expanding BUGATTI’s excellence into the non-automotive sector with luxury lifestyle products and cooperations.

Brave, authentic and unexpected, Lamborghini is so much more than a brand. Since our foundation in Sant’Agata Bolognese in 1963, we have revolutionized the automotive, design and engineering fields in ways that were previously unimaginable. We have spent more than half a century creating and perfecting the ultimate Super Sports Car. Focusing on more recent times, the game-changers that have been launched since 2019 include: Huracán STO (the road-legal racecar version of Huracán), Aventador LP 780-4 Ultimae (the most powerful Aventador ever made), Countach LPI 800-4 (a re-imagining of the iconic model that bears its name), Huracán EVO RWD and EVO RWD Spyder (rear wheel drive models that embrace Lamborghini’s original mechanical purity). Aside from crafting vehicular works of art, we are paving the way for an environmentally sustainable route. Our Direzione Cor Tauri strategy aims to achieve complete decarbonization of all our future models. This hybridization process will lead Lamborghini into a new and brighter phase of its existence. As we have always done throughout our history, we will continue to be brave, authentic and unexpected in all our endeavors.