A+ Computer Specialists Inc Information

A+ markets primarily to small businesses. While this market has only recently become a subject of national interest, A+ has always targeted this market. While the market takes longer to develop, the benefits that A+ discovered years ago have recently been documented: This market is characterized by intense customer loyalty. A+ assigned its customer numbers sequentially; customer number 1 is still active! This market is characterized by access to the decision-maker, thus shortening the sales cycle. Some small customers will become large customers; need I say more? Having many small customers results in a very stable source of ongoing account activity. We have not experienced a slow period for several years now. Small businesses are inclined to provide referrals for new prospective customers. A+ continues to grow at a comfortable rate but, other than yellow pages advertising, has not marketed in a conventional sense since 1988. Small businesses look to their computer vendor to provide the whole range of services. A+ Computer is the MIS department for many small businesses. This characteristic of the market has benefits and drawbacks. The range of services expected of A+ makes narrow specialization impossible, thus making efficiency a challenge. But this also provides a broad array of market opportunities. See Customers for more about those whom we serve!