97th Floor Technology Stack

Adobe helps organisations in creation of multimedia and creativity software products, with a more recent foray into digital marketing software.

Anchor by Spotify is a podcast creation tool where podcasters are able to mark select episodes as subscriber-only content, then publish them to Spotify and other platforms.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GitHub is a place to share code with friends, co-workers, classmates, and complete strangers, helping individuals and teams to write faster, better code.

WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Adobe Analytics is an analytics solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

Criteo is a behavioural merchandising, advertising and retargeting tool for retail E-commerce sites. Criteo operate on a global scale, delivering personalized performance marketing.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Hootsuite Insights offers real-time social media monitoring via a visual dashboard, smart, sharable reports, data widgets & infographic-style data visualization.

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

Adobe Digital Marketing Suite is an integrated all-in-one marketing suite that allows companies of all sizes to personalize, optimize, and measure digital campaigns and customer experiences for optimal performance.

Ahrefs tracks backlinks, keywords, brand mentions and competitors' traffic to provide comprehensive intelligence data.

Animalz provides high-end content marketing solutions to SaaS, tech and crypto companies.

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Local SEO tools andlLocal citation building for local search agencies, consultants & local businesses.

BuzzStream is an application designed to help marketers reach out to influencers and build relationships through link building and digital PR management.

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers.

Adobe Discover is a platform to meet the artists behind Adobe Creative Cloud and discover inspiration for graphic-design, illustration, and more.

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Pitch helps teams build better presentations: collaboratively, effectively, and beautifully.

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns.

Adobe Illustrator is a vector graphics editor.

Adobe Photoshop is a webtop application for editing images and photos online.

HubSpot Website Platform is a content management system that enables marketers to build websites personalized for every visitor.

Adobe Marketing Cloud provides comprehensive set of digital marketing solutions for all of your marketing needs.

GoToMeeting is a web conferencing service offering a range of services which are available on Mac, PC, iOS and Android devices.

GoToMyPC is a VDI tool from Citrix that allows users to remotely access their Mac or PC.

HubSpot Forms are easy to build with drag & drop interface, users can add forms to HubSpot landing pages, or embed them on any website page.

Angular is a development platform for building mobile and desktop web applications using Typescript/JavaScript and other languages.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

Java is a programming language and computing platform.

JavaScript is the programming language of HTML and the Web.

Laravel is a free, open-source PHP web framework, created by Taylor Otwell and intended for the development of web applications following the model view controller (MVC) architectural pattern and based on Symfony. Some of the features of Laravel are a modular packaging system with a dedicated dependency manager, different ways for accessing relational databases, utilities that aid in application deployment and maintenance, and its orientation toward syntactic sugar.

MySQL is an open source database that supports scalable web-based and embedded database applications.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

React (also known as React.js or ReactJS) is a JavaScript library for building user interfaces. It is maintained by Facebook and a community of individual developers and companies.

AT&T is a US-based telecoms company, and the second largest provider of mobile services and the largest provider of fixed telephone services in the US.

CallRail is the call tracking and analytics to more than 75,000 companies and marketing agencies in north america, CallRails intuitive software helps data-driven marketers optimize the performance of their advertising campaigns and increase sales effectiveness.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

GoToWebinar is a collaboration tool user can use to conduct "do-it-yourself"" webinars

The InsideSales sales acceleration platform delivers provides Visibility: Know what customers sales reps are doing and what is working. Productivity : Increase key metrics with easy-to-use tools and motivation. Effectiveness: Sell more by focusing reps on deals most likely to close.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

The Receptionist is the most versatile, effective and easy-to-use visitor management system available from offices with just a few employees to others over 3,000. The app is used by hundreds of businesses around the globe.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

Symantec provides cybersecurity software and services.

Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. The company is well known for its innovations in sup...

Easy PDF is a free online PDF conversion tool that can convert files from and to PDF.

STATS is a sports data and technology company that analyze performance data of sportspersons and teams.

Gigamon provides an intelligent Traffic Visibility Fabric for enterprises, data centers and service providers around the globe

Lever is a modern, collaborative recruiting platform that powers a more human approach to hiring. Lever focuses on the candidate-company relationship and delivers unique insights into companies' talent. It streamlines the hiring process by integrating with Google apps to make hiring efficient and easy.

O.C. Tanner offers cloud-based technology, tools, and awards to provide meaningful recognition for their employees.

PageSpeed tool analyzes and optimizes the site following web best practices.