909 Information

We are building a category-defining functional nutrition company. We formulate clinically dosed products with fully disclosed ingredients, premium sourcing standards, and zero fairy dusting. Every product is built around the 909 Clean Label Standard — whole-food ingredients, branded bioactives, and formulations designed to actually work. We are pre-launch, currently in the formulation phase, and preparing for a high-velocity, subscription-first DTC launch. The founders include a successful exited entrepreneur and the former CTO/COO of Black Rifle Coffee Company.