8genC Information

For Creatives: We amplify the impact of professional creatives & influencers, increasing their engagement and monetization opportunities. In short, we become an extension of their team and focus on shifting execution from that of an individual (IND) to that of a brand (INC). This is what we refer to as our IND-2-INC model. For Brands: Consumer brands need quantitative guidance for their omnichannel influencers' marketing campaigns. Our data-driven approach selects proven influencers and removes many brands' current “pay & pray” tactics. We help create authentic content, moving past the transaction for deeper engagement to reinforce client storytelling. For Startups: We assist venture-backed, creative-focused startups through fractional CxO support. These services range from due diligence for technical products to product development and go-to-market execution. We help non-technical founders with technical & design guidance or tech-savvy founders with BD and sales strategy.