8 Elemente GmbH Information

The 8 Elements GmbH is a consulting, interim management, publishing and education organisation - all centered around the development of commercial strategies. The “8 Elements Approach to Commercial Strategy Development” provides a framework for developing a holistic, integrated strategy. It uniquely combines marketing and sales as well as strategy development and implementation. Developed with practical implementation in mind, the approach nevertheless has a theoretical foundation. Working consistently through strategy elements 1 to 8 ensures that the strategies build on each other. Individual decisions and the resulting measures are thus derived in a consistent manner. The “8 Elements Approach to Commercial Strategy Development” is a framework for developing a holistic, integrated commercial strategy. It uniquely combines marketing and sales as well as strategy development and implementation. Developed with practical implementation in mind, the approach nevertheless has a theoretical foundation. The initial book has been published at Springer Gabler. Working consistently through strategy elements 1 to 8 ensures that the strategies build on each other. Individual decisions and the resulting measures are thus derived in a consistent manner.