64-4consulting Information

64-4 Consulting helps manufacturers modernize their go-to-market strategy, sales processes, and product commercialization models to drive measurable growth. Industrial companies often struggle with fragmented sales processes, unclear funnel visibility, and product innovations that fail to reach their full commercial potential. We work with leadership teams to simplify complexity, align internal teams and channel partners, and transform strategy into clear, executable commercial systems. Our focus is helping manufacturers turn strategy into repeatable revenue engines—from product innovation to market execution. Core Focus Areas Sales Process & Funnel Development We design structured sales systems that improve pipeline visibility, increase conversion rates, and align sales teams around a consistent commercial process. • End-to-end sales process design from lead to close • Sales funnel architecture and opportunity stage definition • Pipeline visibility and performance metric • Sales playbooks and qualification frameworks • Demand generation and lead conversion models • Sales and marketing alignment around funnel performance Innovation & Product Commercialization Many organizations innovate successfully but struggle to bring those innovations to market effectively. We help companies bridge the gap between product development and commercial success. • Product innovation strategy • VOC-driven product development • Product portfolio strategy • Stage-Gate commercialization frameworks • Product launch strategy and execution • Cross-functional alignment between product, sales, and marketing Go-to-Market Execution We help manufacturers translate strategy into practical go-to-market models that align internal teams and channel partners around growth. • Go-to-market strategy development • Sales and marketing alignment • Distributor and channel growth strategies • Account-based market expansion • Commercial execution frameworks Less theory. Clear direction.