Hello, we’re Giant Ant.
A creative studio, a design shop, an animation house. A diverse & tight-knit team from all over the globe.
For 12 years, we’ve worked hard to cultivate the very best talent in the industry and, together, craft meaningful and creative work.
We know that people don’t remember what you tell them, but how you make them feel. We know that everything we put in the world is a statement of our taste. We know that love is always the secret ingredient.
Most marketing attribution tools tell you which clicks converted. Wicked Reports tells you where your new customers actually came from.
Built for ecommerce and subscription brands that are serious about scaling, Wicked Reports connects your ad spend to real new customer acquisition — across Meta, Google, email, and every channel in between. No more optimizing campaigns toward existing customers. No more trusting platforms that grade their own homework.
What we solve:
Inflated ROAS caused by retargeting existing customers
Wasted ad spend on audiences that will never convert to new buyers
Blind spots in multi-touch attribution across channels
The gap between platform-reported results and actual revenue
What you get:
True new customer acquisition costs (nCAC)
Accurate multi-channel attribution tied to lifetime value
Customer journey visibility from first click to repeat purchase
Data you can trust to make scaling decisions
Wicked Reports was founded in 2015 by Scott Desgrosseilliers, who spent years building data infrastructure at Motorola before turning his attention to the attribution problem that was costing ecommerce brands millions in misdirected ad spend.
Trusted by ecommerce and subscription brands worldwide.
📊 See real customer results: wickedreports.com/case-studies