5bestthings.com/ Competitors

We are an independent, nonprofit organization that works side by side with consumers to create a fairer, safer, and healthier world. We do it by fighting to put consumers’ needs first in the marketplace and by empowering them with the trusted knowledge they depend on to make better, more informed choices. Our objective is simple: for all employees to feel supported so that they’re set up for success.

Your guide to a better future.

SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is to help people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors.