Roush Performance was founded in 1996 by motorsports legend Jack Roush, the winningest name in racing. Combining performance engineering with entrepreneurship, Roush began selling designs he had created for his own team to the wider world of motorsports.
Based out of Livonia, Michigan, Roush Performance, a division of Roush Enterprises, designs, engineers and manufacturers completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market.
Founded in 2001 with just a $500 investment and a $1,500 loan, Vivid Racing has grown into a multi-million-dollar leader in online automotive performance parts. Based in Gilbert, Arizona, we are passionate about fueling the ambitions of vehicle enthusiasts worldwide, offering over 2 million products for performance cars, trucks, Jeeps, UTVs, and motorcycles.
Our reputation was built on innovation and industry leadership—showcased through iconic project cars, magazine features, exclusive road rally events, and viral video content. Over the years, we’ve not only expanded our product catalog but also launched our own line of premium parts, including exhaust systems, suspension upgrades, wheels, carbon aero components, and tuning solutions.
With a customer-centric team and a commitment to leveraging cutting-edge technology and logistics, Vivid Racing continues to stay at the forefront of the automotive industry. As we embrace the latest social media trends, our global presence grows stronger, and our mission to deliver exceptional experiences to enthusiasts everywhere remains our driving force.
From work to dance recitals, grocery stores and doctor visits, FlexCare Vehicle Protection keeps you going with plans that complement your warranty, and life. Get access to certified, factory-trained technicians, genuine Mopar® parts and service, and most importantly, peace of mind. The only factory-backed vehicle protection for your Chrysler, Dodge, Jeep, Ram or Fiat.