4kolorz Information

At 4Kolorz we start at the grass root level. We believe that it is important for marketers to know the products/ services inside out before we can devise a marketing strategy. The steps that 4Kolorz takes in devising a marketing strategy are: 1) Understand Product/ service 2) Study current market scenario 3) Study company 4) Study competition 5) Do a SWOT and PEST analysis 6) Study the sales cycle and the difficulties encountered 7) Set up goals 8) Draw up a Marketing Budget 9) Reposition the brand if needed and start brand building 10) Restructure the marketing team 11) Go to Market Here are two major components to your marketing strategy: 1) how your enterprise will address the competitive marketplace 2) how you will implement and support your day to day operations.