Action Network, established in 2017, is a premier provider of sports betting and analytics, delivering data-driven insights, expert analysis, and real-time odds tracking. Our comprehensive platform offers extensive sports data, live scores, statistics, trends, and news updates. Through our mobile app and website, we provide personalized content, tailored betting recommendations, and intuitive tools for bet tracking and management, catering to a wide audience of sports enthusiasts and bettors. Beyond mere betting, we foster a community of sports fans and experts, with experienced writers, analysts, and industry professionals offering valuable insights and opinions across various sports.
In 2021, Action Network joined the digital sports media group Better Collective. Founded in 2004 in Denmark and headquartered in Copenhagen, Better Collective is a leading digital sports media group, dual-listed on the Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK) stock exchanges and operates over 20 offices worldwide. The company provides diverse content through videos, podcasts, and expert commentary across popular and niche sports, reaching over 400 million monthly visits across brands like Action Network, Playmaker, HLTV, FUTBIN, and The Nation Network. Better Collective's robust business model includes performance-based marketing, strategic partnerships, premium subscriptions, and sponsorships, which support its ongoing growth in the digital sports media landscape.
One of the world’s greatest unifiers is sports. Whether you’re watching a game at your local bar, in your living room, or in the arena, for those few hours nothing matters more than cheering on your team and the collective joy that comes from a win — or the anguish of a tough loss. Regardless of the outcome, sports offer us memories that we carry with us throughout our lives. Our mission: Tell these stories.
PEAK Sport Media is the go-to agency, advisor and investor for the world of sports content.
We support the world’s leading rights-holders by overseeing the strategy, distribution and licensing of their media globally, enabling them to reach new and existing fans and increase revenue.
Our work includes market and competitive analysis, new business development, business and rights valuation, deal negotiation, go-to-market process management, and ongoing execution.
We also support broadcasters and rights-holders through our intelligence platform PEAK Fan Insights, which covers the globe’s 26 biggest media markets and provides the most comprehensive and reliable insight into the market potential for more than 100 sports leagues and tournaments.
This includes an unrivalled breakdown of interest, viewership, media subscription behaviour and demographics for each property’s audience in key markets.