42G Information

Supporting strategic brand solutions and career development for student-athletes and stakeholders during a transformative era in college athletics. We are committed to pioneering in branding education, guiding student-athlete decision-making, advancing recruiting tools, providing insights on life after sports, and driving donor engagement and fulfillment. We also support: Business Coaching Life Coaching Brand Management We believe in leadership-based cultures that enable a company’s identity to create its success and optimization. Founded by former athletes, we take a team-first approach to everything we do, and we believe in the power of having a team behind you (we've got your back!). Why 42? Our founder Stephen Bienko was inspired by the lifelong impact that Hall of Fame baseball player Jackie Robinson (#42) had upon our world. The legacy of Jackie Robinson has always been bigger than himself and the game of baseball. His greatest impact was not on the field, but on our American culture. His desire to play the game of baseball assisted all of those around him to become not only better baseball players, managers and executives -- but to flourish in their own personal growth and become the very best versions of themselves. Our strategy is influenced precisely by that which made Jackie Robinson so special: the leadership development that he requested of himself and that he influenced those around him to achieve. In parallel fashion, our strategy at 42 Growth is based on the development of the leadership of each brand in order to create long-term business growth.