40:1 Commerce Partners Information

Growth-stage ecommerce and retail businesses rarely have a resourcing problem. They have a leverage problem. Most are running harder than the infrastructure can handle. The team is stretched, the channels are piling up, the data exists somewhere but nobody has time to act on it — and the commercial decisions keep coming anyway. Some parts of the business are held together with genuine ingenuity. Others are held together with optimism and a prayer. 40:1 Commerce Partners deploys operating partners directly into ecommerce and retail businesses — embedded alongside management, not above them. The model is built on the private equity operating partner principle: experienced executives who work inside the business to identify where value is being left on the table, build the commercial infrastructure to capture it, and stay accountable to the outcomes. Engagement scope spans the full commercial stack — customer acquisition and retention economics, loyalty architecture, retail media, live commerce, omnichannel expansion, marketing automation, channel mix, and the unit economics that determine whether growth is actually profitable. Our partners have operated at CMO and commercial leadership level inside PE-backed and ASX-listed businesses — through transactions, IPOs, and the harder work of sustaining growth after the capital event. Clients range from founder-led brands scaling through their first $10M to established retailers navigating omnichannel complexity.