3M3A Information

3m3a • Intelligence measured With offices in Johannesburg and Oslo, 3m3a is a global specialist consultancy focused on independent auditing and evaluation of TV, radio, digital and cross-platform audience measurement systems. Founded in 2015, 3m3a works with clients across Europe, the Middle East, Africa and Latin America. We help stakeholders adapt to evolving market needs, while applying proven global best practices in media measurement. We understand that what works in one market may not be directly transferable to another due to differing technical, cultural or commercial realities. At the same time, we recognise the increasing demand for standardised, harmonised data to enable multi-market planning and comparison. Our partners and associates have deep expertise in managing tenders, negotiating with vendors, implementing new systems, and providing independent project oversight. Every engagement is led by one of our senior principals, supported where necessary by our global network of experienced specialists. Our services include: • Brief development, tender writing and RFP management • Vendor evaluation and contract negotiation • Project and change management • KPI definition and performance evaluation • Metadata audits and structuring • Verification and competitive adspend monitoring • Audience software system consultancy • Digital and cross-platform measurement expertise • Commercial modelling and strategic planning • Independent arbitration, auditing and reporting We combine technical rigour with real-world insight to support high-stakes decisions in complex measurement environments. At 3m3a, our mission is to deliver intelligence that is truly measured.