Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.
Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression while brand continues to blaze its own trail.
Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. The collections include: Diesel, Diesel Black Gold and Diesel Kid.
Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses with leading brands to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L’Oreal), helmets (with AGV), strollers (with Bugaboo), and a complete Living Collection (with Moroso – furniture, Foscarini – lighting, Scavolini – Diesel social kitchen, Seletti – tableware and Berti – wooden flooring).
Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.
In fall 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 For All Mankind was the first company to bring premium denim to scale, putting L.A. on the map as the fashion authority of the west coast staple.
7 For All Mankind quickly earned an immediate following for its innovative use of fabrics, fit and finishes in denim. Years later, the company still shows exponential growth, with extensions into sportswear, men, children, footwear, and accessories.
Often nicknamed as "Sevens," the brand has become not only a household name, but a favorite among Hollywood elite, fashion editors and stylists. Our jeans have graced the bodies of notable female celebrities that include Emma Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart, Jessica Alba, and Kate Bosworth. Male celebrity fans include Ashton Kutcher, Ryan Reynolds and Penn Badgley.
The company continues to be a force in the industry it brought to life, with innovative collaborations and partnerships. In 2012, 7 For All Mankind pushed the envelope of denim advertising even further, with a digital spring campaign imagined and directed by actor James Franco.
Today, 7 For All Mankind is an international brand with over 100 retail locations in North America, Europe, Asia and the Middle East. In addition to our own brick and mortar stores and website, the brand is sold at luxury department stores and high end specialty boutiques around the world.
7 For All Mankind is in its second decade of business, and remains the leader in premium denim, and continues to push industry standards to a new level by being a hybrid brand of fashion and innovation.
7 For All Mankind is a division of Delta Galil Industries: www.deltagalil.com
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