2x Consumer Products Growth Partners Information

Founded in 2001, Loft Growth Partners (formerly 2x Consumer Products Growth Partners) is a leading growth investor for emerging consumer products businesses. Our purpose is to elevate partner brands to new heights. Our team brings decades of operational experience leading emerging and established brands to help purpose-driven entrepreneurs and teams to grow their companies into the iconic brands of tomorrow. We invest in brands and categories where our team’s experience, knowledge and relationships will help our brand partners grow. This includes the food, beverage, personal care, vitamins and supplements, home care and pet care categories. Loft Growth Partners targets emerging brands that are typically $2-25 million in revenue, led by a talented team driven to make a lasting impact, delivering products that solve real consumer needs, and with a strong track record with consumers and retailers. Connect with us at loftgrowthpartners.com.