Yonder Media was established in 2002 as a mobile media and technology agency. As the digital industry evolved we adapted and our service offering expanded to cover the full digital marketing value chain. We have been in operation for 15 years. We have over 60 years of digital experience in our management team alone. We have offices in Gauteng and in Cape Town and we have serviced various clients with head offices in Cape Town over the past 15 years. We specialize in: 1) Strategy development, Media, Digital Design and Digital Technology Development. Our business has 4 distinct pillars which work together to provide our clients with a 360 º digital solution. These include 1. STRATEGY (All projects kick off with a well formulated strategy to guide the project and to ensure we meet the objectives set) 2. MEDIA (Planning, Buying, Implementation, Optimization, Reporting and also includes all social media services such as community management, ORM etc. 3. DESIGN - From digital ad creative to digital asset creative, from simple landing pages to beautifully produced “made-for-mobile” video ; our team takes care of concept and content development within in the context of a deep understanding of the digital user journey.(Concept, design, video production, Campaign & Content Strategy, Original Content Creation,Digital Display and Dynamic Creative Production and Copy writing) 4. DEVELOPMENT In-house bespoke software development of digital assets like (Web, Mobi, Bot, App, USSD, Dashboards, API integration for vouchers, coupons, airtime, call center etc.). We currently have 57 permanent employees. We’ve won 54 industry awards since 2013 when we started entering our work for awards.
Social Media 101 is a South African digital marketing agency specialising in B2B, manufacturing and healthcare marketing, digital strategy, paid media, content creation and community management.
Marketing for Complex Businesses
Some businesses have straightforward customer journeys. Others operate across multiple audiences, distribution channels and decision-makers, each playing a different role in the purchasing process.
A manufacturer may sell through distributors while needing to build brand awareness and demand among end users. A healthcare company may need to educate medical professionals about its products while simultaneously building awareness among patients and consumers, within the applicable regulatory framework.
These businesses require a more considered approach to digital marketing.
We develop strategies that account for these complexities, identifying the audiences that matter, understanding their roles in the decision-making process and creating relevant content and targeted campaigns to reach and influence them.
Our Approach
We believe effective digital marketing starts with understanding the business, not simply producing content or audience sizes.
Our approach is built around five pillars:
• Digital Strategy
• Content Creation
• Community Management
• Paid Media
• Data & Analytics
Our focus is on connecting marketing activity to broader business objectives, whether that's building brand awareness, educating a market, creating end-user demand, supporting distributors, influencing professional decision-makers or generating qualified enquiries.
Who We Work With
We partner with B2B and B2C brands, including manufacturers, industrial businesses and healthcare companies.
Based in Cape Town, we serve clients throughout South Africa and internationally.
Get in touch: www.socialmedia101.co.za