2nd Road Information

Second Road is a strategic innovation consultancy that designs solutions for complex problems and ways forward in turbulent times. www.secondroad.com.au The Sydney based team of designers, educators and strategists addresses a wide range of issues including setting strategic intent, value proposition innovation, giving clients innovation and design capability and creating reporting systems that are a catalyst for informed decision making. Underpinning these is a focus on clarity through strategic conversation and co-design. Second Road has worked with domestic and international clients, private and public. Second Road’s approach has its roots in Aristotle’s two roads: the first road is seen as that of logical analysis and enquiry while the second is that of invention, intent and rhetoric- a much forgotten one. At Second Road, both roads are seen as necessary to designing solutions. With its holistic approach Second Road aims to turn all wicked problems into design opportunities.