26red Information

The original 26Red brand was launched in 1990 by Entrepreneur John Bernard, growing to a worldwide business of $30 million. In 1997 after conquering the streetwear world, John moved on to other ventures. John has had an extensive history in apparel and design. He started his first apparel brand fresh out of USC in 1986 named Spot Sport. Spot Sport was a well-known beach volleyball line. The brand sponsored many pro beach volleyball players, like Brent Frohoff. Spot Sport's claim to fame was its unique flip-up visor, where the brand's unmistakable logo smartly resided on the bottom. John decided the time was right to bring the brand back after seeing all the 26red vintage pieces being sold on Etsy & Depop - this time, including his 4 children as a family project. His kids range in age from 24 - 13. Austin, 27, an industrial design major who recently graduated from KU, is working on T-shirt graphics, Sourcing, Brand Awareness, and Overall Management of The Company. Luke, 22, is helping with graphic design, management, and distribution. Lola, 21, a Fashion Major at FIDM in LA, will be taking the reins on the girl's division when it launches, and helping with social media, trend forecasting, and marketing. Oliver, 13, is kind of a jack-of-all-trades, and has been helping with sourcing - including blank bodies and doing whatever he can to help (including graphic design). We are all enjoying revisiting John's old designs and working together as a family on this fun project.