Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.
The American Trail Running Association (ATRA), was formed in 1996 as a Colorado not for profit corporation to serve the trail and mountain running community. We offer individual, club, race and corporate memberships. One of our primary benefits is our quarterly newsletter, Trail Times. Our newsletter includes a national events calendar, thoughtful articles, and timely information about our sport.