Strava is Swedish for “strive,” which epitomizes our attitude and ambition: We’re a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world. Every day, we’re searching for new ways to inspire athletes and make the sports they love even more fun. But it’s not only about achieving – we’re an inclusive team, dedicated to elevating each other and the members of our community.
The American Trail Running Association (ATRA), was formed in 1996 as a Colorado not for profit corporation to serve the trail and mountain running community. We offer individual, club, race and corporate memberships. One of our primary benefits is our quarterly newsletter, Trail Times. Our newsletter includes a national events calendar, thoughtful articles, and timely information about our sport.