257 Information

257 is a customer intelligence platform helping 200+ solar installers, HVAC contractors, utilities, electric retailers, and VPP operators rewrite the playbook for engaging consumers on energy. Marketers, business owners, and program managers use our insights to identify the right households for their energy products and services; target them with personalized messaging through Meta, email, direct mail, and more; and convert the most valuable customers for less… …all while accelerating electrification and building a cleaner, stronger grid. Powered by digital energy twins for all 130M U.S. homes, we profile hundreds of up-to-date attributes for every residence, including predictive propensity models for energy-efficient assets and distributed energy resources. Pink is the conversational interface that anyone can use, regardless of technical background. Insights are free, and when you use them for your ad campaigns, you pay only on results. Try it at pink.257.co. 257 was founded by Scott Rosenberg and Tal Chalozin, successful adtech entrepreneurs who scaled Roku and Innovid to public companies with billion-dollar valuations. We’re backed by awesome advisors, angels, and VCs, and home to a growing team of data and energy nerds.