23 Broadway Information

23 Broadway helps companies scale user acquisition with predictive technology and non-dilutive capital. Our proprietary platform, Atlas, uses customer, behavioral and transaction data to predict customer lifetime value early in the acquisition cycle. It sends those predictions directly to advertising platforms as optimization signals, enabling their algorithms to identify and prioritize conversions likely to produce the most valuable customers. Atlas also provides real-time tools for managing user acquisition. It shows how channels, campaigns, creative and customer segments are performing, highlights where to scale or pull back, and tracks actual cohort performance against forecast payback. Our capital product provides upfront, non-dilutive financing for user acquisition, structured around customer acquisition cost, lifetime value and expected payback. Companies remain in control of their budgets, campaigns, creative, media buying and advertising accounts. Atlas and capital can be used independently or together.