22NIGHT Information

22NIGHT: Your Pass To Gen Z Nightlife 22NIGHT is a Gen Z–focused nightlife platform that connects young audiences with clubs, festivals and lifestyle experiences in major cities. Through our highly engaged community, we give members access to exclusive deals, curated events and unique experiences, while helping organizers reach the right audience at the right moment. What started as a community in Amsterdam has grown into a powerful Gen Z distribution platform. Today, 22NIGHT connects more than 50,000 community members and 90,000+ yearly users with events and lifestyle partners across the nightlife ecosystem. For brands and event organizers, 22NIGHT functions as a highly targeted marketing channel. Through our platform, WhatsApp communities and social channels, partners can promote events, launch campaigns and drive ticket sales directly within a verified Gen Z audience. Our hyperlocal and data-driven approach allows partners to activate campaigns at the right place and time, while providing our community with curated experiences that match their interests. After building a strong foundation in the Netherlands, 22NIGHT is now expanding internationally, aiming to connect Gen Z audiences with the best nightlife experiences across major European cities. Our mission is simple: make it easier for Gen Z to discover the best experiences in their city while helping brands connect with the next generation of consumers.