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Social Values VISION Born in the heart of Dubai, extending its influence to the vast stretches of Saudi Arabia, 22AHEAD stands as a testament to the reality of the human story where every day we strive to be better, be ahead, and Just as the number 22 signifies balance, our brand encapsulates the essence of equilibrium in life. 22AHEAD is about the journey of life, the dreams we chase, and the memories we create. Every thread we weave, every yarn we knit, and every design we envision, speaks of a narrative deeply rooted in emotional well-being and the spirit of interconnected living. Positive Impact MISSION Just like the city we love, the foundation of 22AHEAD lies in the principle that everyone deserves better, I deserve better. Merging blended realities, our designs reflect genuine depth and tradition. Beyond being just a brand, 22AHEAD offers a catalyst for change, offering Emirati youth creative employment opportunities and carving paths for our future leaders. Using identity branding we have deeply rooted values that deliver a positive impact embedding our social values. Brand DNA VALUES Progression: Creating pathways for personal and collective advancement. Genuine Reflection: Upholding the richness of our diverse cultural tapestry. Dedication to Impact: Prioritizing and addressing the challenges of youth unemployment. Unique Legacy: Embracing the individual stories and backgrounds that define us. Relentless Pursuit: Striving always to set and achieve the highest standards.

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Saad Tariq is the Founder and CEO of 22Ahead.

4 people are employed at 22Ahead.

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