21Ninety Competitors

The ESSENCE Brand – We Serve Black Women Deeply ESSENCE Communications is the number one media, technology and commerce company dedicated to Black women and inspires a global audience of more than 24 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent Black-owned, technology-driven company focused on merging content, community and commerce to meet the evolving cultural and lifestyle needs of people of color.

Allure is the world’s most trusted voice in beauty. With vibrant imagery, rigorous reporting, and powerful storytelling, we are a vital guide to the trends, people, innovations, procedures, and products that matter most in makeup, skin, hair, and wellness. We celebrate inclusivity and drive the cultural conversation around representation, helping to expand the way society sees beauty—and the way we see ourselves.