212F is the largest independent B2B loyalty & incentive program agency in New Zealand and Australia. We focus partnering with clients across any industry to change behaviour and address business pain points in measurable ways. With a comprehensive in-house offering located in Australia and New Zealand 212F provides in house services in key areas of strategic B2B loyalty and incentive program design, incentive software solutions, program management, customer support, tailored communications and B2B loyalty cohort segmentation as well as a diverse range of rewards. It is why we say we Think Strategy First, Rewards Second. As a group 212F manage more than $260 million in customer incentives, loyalty rewards, travel incentives and events per year, which is estimated to impact more than $16.5 billion in revenue for our B2B customers. Our local teams in New Zealand and Australia curate and deliver of all types of loyalty & incentive rewards for B2B programs; • merchandise rewards catalogues • gift cards both physical cards and digital gift cards • experiences • prepaid Visa gift cards (iChoose) • travel incentives • study tours and exclusive events • sustainable incentives and events through Koru Green Learn more about us: www.212f.com
| Website | http://www.212f.com |
| Revenue | $8.3 million |
| Employees | 54 (36 on RocketReach) |
| Founded | 1997 |
| Industry | Marketing Services |
| Keywords | Loyalty Programs, Incentive Programs, Customer Loyalty, Loyalty Marketing, Employee Incentives, Rewards Programs, Channel Marketing, Motivation Programs, Engagement Programs, Performance Improvement, Behavior Change, Business Solutions, Marketing Agency, Program Management, Strategic Partnerships |
| Competitors | iProspect, Scorpion, WebFX, Wpromote, Thrive Internet Marketing TX, Ignite Visibility, Acronym, Disruptive Advertising, Amicus Digital, Cleverly +38 more (view full list) |
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The 212F annual revenue was $8.3 million in 2026.
Melanie Moore is the CFO of 212F.
36 people are employed at 212F.