20Twenty Information

Cycling is too hard to get in to. To become a cyclist… you have to try REALLY hard. Honestly, you have to overcome so much that says you should just go run… or go to the climbing gym... or pick up, literally, any other sport. The cost of product is too high, the conversation about product is too technical, retail stores are too intimidating, trails are too hard to find, and community is too exclusive to join in. Heck, the words “Mountain biking” imply that you LITERALLY need mountains! Cycling companies have been addressing this problem the same way for far too long; “how can we sell another bike to an existing cyclist?” Come on, there is even a joke about it “What’s the perfect number of bikes?” - “N+1, You always need another. “ We believe that this is not a problem, it’s a massive opportunity. We believe that its is our responsibility to break down these barriers and open up cycling to more people, more young people, more athletes, more everyone. Because hey, mountain bikes look like fun.